Giving someone a gift has different implications for different people. Some people do it because they consider it their duty. Some people do it to mark a special occasion. And some people do it to express their fondness for someone. But whatever the motivation, everybody wants to give a gift that will be appreciated and remembered.Then again, different people have different ways of going about gift shopping. While some people look for the most expensive and impressive gift they can find, others take great pains to find a gift that will make the recipient happy even if it’s something simple and inexpensive. But more often than not, the person buying the gift decides what should be bought and the recipient really has very little choice.So consider this – how would you like it if you were given presents that you either don’t care for or have no use for? Wouldn’t it be wonderful if someone gave you the opportunity to choose your own gift? Wouldn’t you appreciate it if someone allowed you to choose a gift that you find meaningful? Wouldn’t you cherish and treasure it that much more? And more importantly, wouldn’t you consider the gift an expression of love?The next time you need to give a gift, try putting yourself in the recipient’s shoes. Imagine what it’s like to be lumbered with a gift that you don’t really care for. Then try to think of all the things that matter to the recipient. You might find yourself running through a list of things that you don’t have time to look for, or that you can’t afford to buy. But this doesn’t negate the fact that you still want to give a gift that will make the recipient happy – which in turn will show you care.This of course is easier said than done. It isn’t always easy to find a gift that will make someone happy. And there are times when recipients cannot show that they would have preferred to be given something else. Maybe all they really want is the opportunity to choose their own gift – which isn’t always practical since you can’t keep on taking people shopping with you to choose their own unique gifts. So your next best option is to present someone with a gift card…because gift cards offer tremendous flexibility in terms of variety of gift items – which means a wide range of brands and products. This ensures that you are giving a gift that is of the recipients own choosing and not imposing a gift of your choice.Can you think of a better way to show you care?